Networking isn’t just about handing out business cards or adding people on LinkedIn. It’s about forming real relationships that support your growth, help you serve others, and create opportunities you might not even see coming yet.
No matter what stage of your career you’re in, your network matters. Building connections is about:
- Who you know
- Who you need to know
- Who needs to know you
So how do you build strong connections and keep them alive? Let’s talk about it.
Gaining New Connections with Purpose
Start with clarity.
What are you trying to learn or move toward right now? That answer should shape the kinds of people you’re reaching out to. Be intentional. The best networks are built on purpose, not chance.
Ask for warm introductions.
Look at who’s already in your circle. Is there someone they can introduce you to? Most people are happy to help when they know what you’re looking for and why.
Put yourself in the right rooms.
Go where the energy is. That might be a professional conference, an industry mixer, or a virtual mastermind. Don’t just show up—show interest.
Strengthening the Connections You Already Have
Check in regularly.
You don’t need a reason. A simple “Hey, I thought of you when I read this article” or “Congratulations on your recent move” goes a long way.
Be the person who gives first.
Introduce people. Share resources. Recommend someone’s work. Lead with generosity. When you offer value, people remember you.
Make it a habit.
Set aside 15 minutes each week to reconnect with someone in your network. It doesn’t have to be formal. Just be consistent.
Ask Yourself These 4 Networking Questions
1. Who in my network inspires or challenges me?
2. Who do I need to thank or reconnect with?
3. Who do I want to learn from this year?
4. Who should know what I do and how I can help?
Answering those questions is a powerful way to get focused and move with intention. Don’t wait until you “need” someone to reach out.
You Don’t Need to Be the Loudest in the Room
You just need to be present, be curious, and follow through. That’s how relationships are built and trust is earned.
Your Partner in Change,
Marsha